Coming soon

Smarter gear for serious rowers.

Practical kit designed by rowers, for rowers. Launching soon.

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What's coming.

Blade Protectors

Purpose-built covers that keep blades safe in the boathouse, on the trailer, and everywhere in between.

Oar Carriers

A better way to move oars between racks, rigs, and cars — solo or as a crew.

More on the way

A growing line of practical gear. Follow along, and be first to hear when it drops.

Our story

Built by rowers, for rowers.

We started Optimise Rowing because the gear rowers actually need — durable, simple, thoughtfully designed — was hard to find. Every product is built to solve a problem we've hit on the water or in the shed, and refined with feedback from crews who live and breathe the sport.